Digital Marketing Strategy & Consulting
for Local Service Companies
Helping Local Service Companies Improve Your Marketing
Broken Links: These are when you click on them but they either don’t do anything, or take you to a “page not found” error. Bad Links: These are links that work, but don’t go where you had intended. During a recent client website audit, I found that every single social
Google’s Core Web Vitals are like rules for making sure websites work really well and are fun for everyone to use. They make sure that pages load quickly, are easy to look at, and don’t make you wait too long. It’s like making sure your car is in good shape
In the world of local service companies, competition is fierce, and every second counts. A sense of urgency is a crucial tool for maximizing your marketing impact and standing out in a crowded field. In this blog post, we’ll explore the benefits of cultivating a sense of urgency in your
Are you struggling to keep up with your marketing efforts? Do you find yourself putting off important marketing tasks? Procrastination can be a real killer when it comes to marketing your business, and it’s time to put a stop to it. Why Procrastination is Detrimental to Your Marketing Efforts If
There are several ways that a local home service company can improve its search engine rankings and increase its visibility in the SERPs (search engine results pages).
There are 2 important items when it comes to blog posts – Consistency and Relevancy. They’re important because they help to establish trust and credibility with your audience.
Even if you have a marketing company working on your website, it is still important to conduct regular website audits to ensure that your site is performing optimally and meeting your business goals. Here are a few reasons why: Overall, a website audit is a valuable tool for helping you
It can be important to research competitors in order to compare their website, SEO, business profiles, and social media for a few reasons: To Understand the Competitive Landscape By researching competitors, you can get a sense of what other businesses in your market are doing and how they are positioning
There are many different factors that go into a good SEO strategy, including: Keyword Research Deep dive into identifying keywords and phrases that people use to search for your type of services. On-page Optimization Ensuring that your website’s content and structure are optimized for search engines, including the use of
A good SEO strategy should start with business goals in mind because it helps to ensure that all of the effort and resources being put into SEO are aligned with the overall objectives of the business. This can help to make the most of limited resources and ensure that the
SEO, or Search Engine Optimization, is the process of improving & optimizing your website so that the pages of your website rank higher in search results. This is important because higher ranking websites are more likely to receive traffic from search engines, which can lead to increased visibility, more customers,
It is important to keep track of month-by-month SEO analytics because it allows you to monitor the performance of your website over time and make data-driven decisions about your SEO strategy. By analyzing your SEO analytics on a regular basis, you can identify trends, detect any issues (like a significant
SEO is important in crowded industries like plumbing because it helps to increase the visibility of your website in search engine results pages (SERPs). This is important because it allows your website to stand out among the competition and helps to attract more potential customers to your business. Imagine that
There are several misconceptions about SEO that many people believe to be true: Misconception: Paid Advertising Misconception: “I can just fork out money for ads on Google or Facebook, so I don’t need to worry about SEO.” Counterpoint: While paid advertising can be effective, it is not a substitute for
There are several ways that companies can monitor the progress of their SEO efforts: Track Rankings Companies can use tools to track the ranking of their website for specific keywords on search engines like Google. By tracking their rankings over time, they can see how their SEO efforts are affecting
There are several ways that companies can overcome misconceptions about SEO or negative past experiences: Overall, it is important for companies to be open to learning about SEO and considering its potential benefits, rather than dismissing it based on past experiences or misconceptions.
There are several reasons why companies might ignore SEO: Overall, there are many factors that can contribute to companies ignoring SEO, but it is important to remember that SEO can be a valuable tool for improving the visibility and accessibility of a website, which can lead to increased traffic and
Schema snippet markup is a type of code that you can add to your website to help search engines understand the content of your website and display it in a more useful way in search results. It consists of a set of tags that you can add to your website’s
