There are several ways that companies can monitor the progress of their SEO efforts:
Track Rankings
Companies can use tools to track the ranking of their website for specific keywords on search engines like Google. By tracking their rankings over time, they can see how their SEO efforts are affecting their visibility in search results.
Monitor Traffic
Companies can use tools like Google Analytics to track the traffic to their website. By monitoring their traffic over time, they can see how their SEO efforts are affecting the number of visitors to their site.
Monitor Conversions
Companies can track the number of conversions (e.g. sales, leads) that are generated from their website. By monitoring their conversion rate over time, they can see how their SEO efforts are affecting their ability to generate business.
Use SERP (Search Engine Results Page) Features
Search engines like Google often display additional information in search results, such as reviews, images, and videos. Companies can monitor the use of these features to see how they are affecting the visibility and attractiveness of their website in search results.
Overall, it is important for companies to track their progress and efforts over time to see the results of their SEO strategy and identify areas for improvement.
