Just like how a car requires regular maintenance, such as oil changes and tune-ups, to keep it running smoothly and efficiently, a business requires regular updates and improvements to maintain its online presence and stay competitive in the market.
If you neglect the maintenance of your car, it may start to run less efficiently, break down more frequently, and eventually become unusable. Similarly, if you neglect your business needs, your online presence may become outdated, your search engine ranking may decrease, and your customer base may shrink.
By investing time and resources into maintaining your car and your business, you can ensure that they run smoothly and efficiently, and ultimately increase their longevity and profitability. Just like how a well-maintained car can take you on long journeys and help you reach your destination, a well-maintained business can help you reach your business goals and achieve long-term success.
Be Your Own Client
As business owners, it’s easy to get caught up in the day-to-day operations of running a company. We always prioritize our clients while putting our own business on the back burner. However, neglecting your own business needs can have long-term consequences.
Myself, every year I audit hundreds of websites; and constantly explain to clients the importance of regularly auditing their websites. BUT I never get around to checking/updating my own website – so it started slipping down in the rankings.
Last year, for client websites, I wrote over 200 blog posts to improve their SEO; but, I didn’t take time to write a single blog post for myself. Occasionally while driving to see a client, I would brainstorm blog post ideas; but by the time I got back home, other things always took higher priority. (I’ve seen firsthand how much a lack of blog posts can impact a business; even knowing that, writing blog posts for my own website still sat on the back burner.)
As business owners, we’re all guilty of it (no matter how big or small the company). BUT, in order to drive our businesses forward, it’s vital to set aside time for our business needs – Your Future Self Will Thank You.
Your website is your online storefront.
Your website is often the first point of contact potential clients have with your business. It’s important to make a good first impression by having a website that is visually appealing, user-friendly, and informative. Regularly auditing and updating your website with new content and keeping it up-to-date with the latest design trends will show potential clients that you are invested in your business and are dedicated to providing a quality service.
SEO helps potential clients find you.
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results. By neglecting your SEO, you could be missing out on potential clients who are searching for your services online. By regularly updating your website with new content and optimizing your pages for relevant keywords, you can improve your search engine ranking and increase your visibility online.
Taking care of your own business shows that you value yourself.
As business owners, we often prioritize the needs of our clients above our own. However, neglecting your own business needs can send the message that you don’t value yourself or your business. By taking care of your own business needs, you are showing that you believe in your own success and are invested in your business for the long-term.
It can lead to increased profitability.
Taking care of your own business needs, such as updating your website and improving your SEO, can lead to increased profitability in the long-term. By improving your online presence and making it easier for potential clients to find you, you can increase your customer base and ultimately generate more revenue for your business.
Don’t Leave Your Business in the Garage: Keep Your Online Presence Running Smoothly
Just as neglecting the maintenance of your car can have negative consequences, neglecting your own business needs can have long-term effects on your online presence and profitability. By taking the time to update your website, improve your SEO, you can make a good first impression, increase your visibility online, show that you value yourself, and ultimately increase your profitability.
So, take the time to invest in your own business – it’s worth it!
