There are several ways that companies can overcome misconceptions about SEO or negative past experiences:
- Educate themselves: Companies can learn more about SEO and how it can benefit their business by reading about it online, attending industry events, or consulting with an SEO expert.
- Consider the long-term benefits: While SEO can require a significant amount of time and effort, it can also have long-term benefits for a business. Companies can consider the potential long-term return on investment when deciding whether to invest in SEO.
- Seek out a reputable SEO provider: If a company has had negative experiences with SEO in the past, it may be helpful to find a reputable SEO provider who can help to address their concerns and provide a better experience.
- Monitor progress: Companies can track the progress of their SEO efforts and see the results for themselves. This can help to demonstrate the value of SEO and overcome any misconceptions about its effectiveness.
Overall, it is important for companies to be open to learning about SEO and considering its potential benefits, rather than dismissing it based on past experiences or misconceptions.