Marketing Courses & Consulting
for Local Service Companies

Resources to help you improve your marketing and photography

I understand that in business, you wear many hats – and marketing is just one of them. So I’ve compiled some resources to help you save time, simplify, and avoid hassles.

Maryann Davidson Marketing and Photography

Helpful Blog Articles

Recent articles on Marketing, Photography, PDFs, checklists, and more.
business book reading recommendation story brand

Building a StoryBrand: Clarify Your Message So Customers Will Listen

by: Donald Miller

This book teaches you how to use storytelling to make your messaging and branding simpler and more effective. This book will help you create a clear marketing message, AND develop a quality website that will connect with your target audience.

There is a 7-Part Framework – you can follow along and work on your own business message simultaneously while reading the book.

business book reading recommendation talk triggers

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

by: Jay Baer and Daniel Lemin

Create word of mouth for your business! This book will help you zig while everyone zags. Word of mouth is more powerful, and way cheaper, than any other form of marketing. Talk Triggers is a practical guide on how to use bold operational differentiators to create customer conversations – You know, like the warm cookie you get when you check into a DoubleTree hotel. This isn’t magic or luck, there’s an actual plan here. They call it the 4-5-6 method. As they say, “Same Is Lame”, but different is risky. This book takes most of the risk out of it and will get you to thinking about how you can set yourself apart from a “sea of sameness”.

Amazon Review
Badass Your Brand - Business Book Reading Recommendation

Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit

by: Pia Silva

Forget everything you think you know about branding and “starting a business,” and throw out your “how to write a business plan” workbook. It’s never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the Badass that you are.

Amazon Review

Don’t forget to download the supplemental workbook!

Top Recommended Podcasts to improve your marketing efforts

Local SEO Tactics

By: Jesse Dolan and Bob Brennan from Intrycks

Digital marketing strategies and local SEO tactics that you can implement to get ahead of the competition.

Website 101 Podcast

Learn more about running and optimizing your business website. Whether you do your own website or have someone do it, it’s good to understand how to make your website run better and more efficiently.