SEO Services: Schema Markup (Structured Data)

Improve Your Website ROI
Using Schema

Schema: The Foundation to Solid SEO

2,000,000,000 (2 Billion, yes with a “B”). That’s a staggering number of websites in the world. Your website is just a mere drop in the vast ocean. How does your website effectively get found? Most businesses struggle with poor website traffic and low ROI. To ensure that your website:

Gains a Competitive Edge
Attracts Qualified Leads
Generates Revenue

Maryann specializes in researching and developing proper SEO Schema Markup.

Improve your website ROI – Contact Maryann about developing Schema for your website.

Benefits of Schema for Your Business

Gain Competitive Advantage
Increase Online Visibility
Rank Higher in Search Results
Boost Click-Through Rates
Improve ROI & Conversions

What is SEO?

SEO, or Search Engine Optimization, involves optimizing a website to improve its visibility on search engines (like Bing, Yahoo, Google).

What is Schema Markup?

Schema Markup (a foundational SEO element) is a special code that is added to the backend of a website to help all search engines better understand and interpret your website and what you are offering. Without schema code, your website may be overlooked or misinterpreted by search engines.

This improves search rankings, increases online visibility, improves click-through rates, and ultimately drives more qualified traffic to pages on your website.

Our Schema Process - 3 Steps to Results

1. Deep Insight

To gain a deep understanding of your business, its offerings, and target audience, we’ll have a thorough consultation.

Together, we’ll compile detailed information about all the services you provide and key aspects of your business.

2. Develop & Deliver

Create customized schema markup code for the business entity, ensuring accurate representation.

Develop comprehensive Schema for each service, highlighting essential details for search engines.

Deliver the Schema Markup in a clear and organized format for easy implementation.

3. Visible Results

Collaborate with your team to implement the schema, ensuring seamless integration.

Monitor and analyze the impact of the implemented schema on search rankings and organic traffic.

Standout in search results and attract more targeted traffic.

Experience higher search engine rankings and click-through rates.

Neglected Schema Impacts Bottom Dollar

Surprisingly, many businesses overlook implementing Schema — a fundamental aspect of SEO since 2011. Even Marketing Companies often neglect Schema code, possibly because it’s not client-facing like a blog post or social media content.

There are basic plugins to implement Schema code on your website; however, they have limits: Most only allow general information, and completely ignore your money-making service pages.

By having poorly executed Schema, your business misses the opportunity to capitalize on it’s advantages.

Transitioning from oversight to awareness, you can harness the power of Schema.

Contact Maryann about Schema for your website to build a solid SEO foundation and experience visible results.

Schema Results Companies Have Reported

82% Increase CTR

Nestlé has measured pages that show as rich results in search have an 82% higher click-through rate (CTR) than non-rich result pages.

Source: Google Search Central

25% Increase CTR

Rotten Tomatoes added Schema to 100,000 unique pages and measured a 25% higher click-through rate (CTR) for pages with Schema, compared to pages without Schema.

Source: Google Search Central

35% Increase Visits

The Food Network converted 80% of their pages to Schema Rich Snippets, and has seen a 35% increase in visits.

Source: Google Search Central

160% Increase Impressions

After implementing Schema, we documented some impressive results: 160% growth in impressions and 150% growth in clicks.

Source: Search Engine Journal

30% Increase CTR

Businesses that use schema markup on their website can see up to a 30% increase in click-through rates from search results.

Source: Neil Patel, Entrepreneur & Digital Marketer

Add Schema to Your SEO Strategy

By combining Schema with a comprehensive SEO strategy, your business can experience an amplified ROI across your entire digital marketing effort.

I understand the critical importance of having proper Schema on your website and the impact it has in helping you achieve your business goals. You don’t have to go it alone – I’m part of your team. How can I help you achieve your business goals?!