Digital Marketing Strategy & Consulting
for Local Service Companies

SEO Strategy & Consulting

SEO Strategy Home service companies

Because KICKASS marketing results don’t just happen by chance.

Your website may be beautifully designed and packed with great content, but if it’s not visible to your target audience, it’s not doing its job. That’s where our SEO strategy and consulting service comes in.

(SEO = search engine optimization)

An “SEO Road Map” can provide you with focus, clarity, and direction. Without one, your efforts to attract customers will be haphazard and inefficient.

How does SEO help?

Optimizing your search engine presence helps you get found online. 

People search online for services, and you want to be found for the services you offer. Remember, if you’re not found, you’re not hired. Optimizing your website helps you:

Increase Qualified Leads

Decrease Ad Spend

Beat the Competition

Rank Higher in Local Results

Reach More Customers

Meet Company Goals

Improve Organic Marketing

Plan Long-term Growth

Maximize Ad Campaigns

Build Trust & Credibility

team brainstorming ideas for business website videos posts goals future

Consulting & Strategy Sessions

To understand your business, your audience, and your goals, we will work closely with you. With that knowledge, a customized SEO strategy will be developed that’s tailored to your specific needs and objectives.

3 Step Strategy & Consulting

digital audits maryann davidson llc


Sessions are designed to be collaborative. The first step is to gather information to gain a thorough understanding of your needs and goals. This involves asking you a series of questions, using interactive workbooks, and conducting research to develop a clear understanding of your business, competitors, target audience, and other relevant factors.

Goal: Gather relevant information. Attain a comprehensive understanding of your SEO. Establish a baseline. Identify weaknesses and problem areas.

digital audits maryann davidson llc


The second step is to analyze the information gathered in the first step and identify opportunities for improvement. This involves taking a comprehensive view of your business, website, and competitive landscape; and using that information to identify areas where you can improve or achieve your goals more effectively.

Goal: Gain insights. Compile useful data. Attain clearer picture. Identify gaps. Pinpoint improvement areas. Create priority list. Use expertise and experience to identify opportunities.

digital audits maryann davidson llc


The third step is to develop a tailored strategy that addresses your specific needs to help you achieve your goals. Based on the information gathered and analyzed, we’ll create a detailed report, insights, and actionable recommendations to improve your online presence and increase your digital visibility.

Goal: To develop an SEO strategy that addresses your specific needs to help you achieve your business objectives. To provide you with actionable recommendations that align with your business goals. To show specifics on how you can improve your SEO. Empower you with insights and knowledge to make informed, data-driven decisions.

SEO search results are you showing

SEO Strategy & Consulting covers a range of areas, including:

Keyword Research

Extensive keyword research to identify the phrases and terms that your target audience is searching for, and recommendations to optimize your website accordingly.

On-Page Optimization

Review of your website’s structure, content, and coding to ensure that it’s optimized for search engines and user experience.

Content Strategy

Develop a content strategy that’s designed to attract and engage your target audience, while also boosting your search engine rankings.

Link Building

Build links throughout to your website, which are critical to improving your search engine rankings.

Analytics and Reporting

Reports that show you how your website is performing in search engine rankings, as well as insights on user behavior and other important metrics.

Website Structure

Structure your website so that it is user-friendly, and optimized for search engines. It’s a key piece of the SEO puzzle.

digital marketing strategist and seo expert maryann davidson

Goal: To help you get found AND hired – by driving more traffic to your services, increasing conversions, and ultimately boosting your revenue.

You don’t have to go it alone – I’m part of your team. How can I help you achieve your business goals?! (comprehensive digital audits, boost your keywords, optimize your content, develop an SEO roadmap…)

Kickass marketing results don’t just happen by chance so pick up the phone and contact me today! I understand the critical importance of SEO in achieving your business goals. Let’s work together on taking your business to the next level.