Improve Your Marketing Results with Audits https://www.maryanndavidson.com/topics/audits/ SEO & Marketing & Photography Sun, 17 Nov 2024 18:19:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.maryanndavidson.com/wp-content/uploads/2020/01/cropped-cropped-Maryann-Davidson-Marketing-Strategy-and-Professional-Photography-favicon-1-32x32.png Improve Your Marketing Results with Audits https://www.maryanndavidson.com/topics/audits/ 32 32 More Clicks, More Customers: Schema Markup Is A Game-Changer for Your Business https://www.maryanndavidson.com/blog/more-clicks-more-customers-schema-markup/ Sat, 16 Nov 2024 17:10:32 +0000 https://www.maryanndavidson.com/?p=12881 Without proper Schema Markup, your website is like an unmarked building—search engines and users pass by without knowing what’s really inside. Schema is the “signage” that clearly identifies your business. It doesn’t just tell search engines your business name—it provides all the relevant details that help customers find exactly what they need.

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]]> What Digital Marketing ROI Are You Being Served – Frozen TV Dinners or Top-Quality Delights? https://www.maryanndavidson.com/blog/what-digital-marketing-roi-are-you-being-served/ Tue, 12 Sep 2023 17:52:46 +0000 https://www.maryanndavidson.com/?p=11219 Do you sense that something has changed in the way your business operates? Perhaps clients are becoming scarcer, yet you’re not quite sure why. Are you finding yourself pouring more and more money into Google and Facebook ads in your quest to attract clients, yet clients aren’t pouring in as expected? If this sounds familiar, […]

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]]> What Your Business Thinks Your Website Is Like vs. What It Is Really Like https://www.maryanndavidson.com/blog/what-your-business-thinks-your-website-is-like-vs-what-it-is-really-like/ Tue, 21 Mar 2023 19:04:17 +0000 https://www.maryanndavidson.com/?p=10622 As a business owner, you may have a certain perception of what your website is like. You may think it’s a sleek, modern, and user-friendly platform that perfectly represents your brand and helps drive sales. However, the reality may be quite different. Here are a few common misconceptions that businesses have about their websites, what […]

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]]> Why Solving Problems Beats Bragging About Your Company https://www.maryanndavidson.com/blog/why-solving-problems-beats-bragging-about-your-company/ Fri, 10 Mar 2023 01:54:43 +0000 https://www.maryanndavidson.com/?p=10508 When it comes to marketing your local service company, it’s easy to get caught up in talking about your company and what you do. But the truth is, your customers don’t really care about that. What they care about is the solutions you provide and how you will solve their problems. Take, for example, the […]

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]]> SEO Brings Them In, But Your Website Seals The Deal (How Website Words, Design, and CTAs Increase Conversions) https://www.maryanndavidson.com/blog/how-website-words-design-ctas-increase-conversions/ Wed, 01 Mar 2023 15:19:46 +0000 https://www.maryanndavidson.com/?p=9940 SEO (Search Engine Optimization) is an essential aspect of driving traffic to a website, but it’s not the only one. While getting visitors to your site is crucial, converting those visitors into clients is equally important. A well-optimized website with good SEO practices and keywords will help your website rank higher in search engine results […]

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]]> Playing to Win: How to Develop Your Competitive Advantage and Dominate Your Market https://www.maryanndavidson.com/blog/strategize-your-competitive-advantage/ Tue, 28 Feb 2023 20:40:22 +0000 https://www.maryanndavidson.com/?p=9920 Strategizing for a competitive advantage is important because it helps businesses differentiate themselves from their competitors and gain an edge in the marketplace. Without taking time to develop a clear strategy, a business may struggle to stand out and attract customers, leading to lost sales and reduced revenue. By analyzing your competition and identifying areas […]

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]]> Find Your Edge: Tips for Analyzing Your Competitors’ Blog Content https://www.maryanndavidson.com/blog/auditing-competitors-blog-posts/ Tue, 28 Feb 2023 20:02:02 +0000 https://www.maryanndavidson.com/?p=9917 Conducting a competitive analysis of blog posts is an essential step for any business that wants to stay ahead of the competition. Blogging is a critical aspect of content marketing, and it’s essential to ensure that your blog is performing well in comparison to your competitors. By conducting a competitive analysis of blog posts, you […]

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]]> The Importance of Regularly Auditing Your URLs for SEO Success https://www.maryanndavidson.com/blog/auditing-urls/ Tue, 28 Feb 2023 18:42:59 +0000 https://www.maryanndavidson.com/?p=9881 Auditing your URLs on your website and throughout the web is important for several reasons. WWW or non-www TIP: Do you know your website address – which is it?: You should know this because, to search engines, these are 2 different addresses. (We’ll skip the technical reasons why.) NOTE: Seriously, I cannot stress this enough […]

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]]> Don’t Let Inconsistent NAP Hurt Your Business https://www.maryanndavidson.com/blog/auditing-nap/ Tue, 28 Feb 2023 17:31:17 +0000 https://www.maryanndavidson.com/?p=9875 It’s important to audit your NAP (Name, Address, Phone number) because this information serves as a critical piece of data for your business’s online presence. It’s the primary way that potential customers can find and contact your business. Inaccurate or inconsistent NAP information across your website and online directories can lead to confusion for both […]

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]]> Staying Ahead of the Game: Why Auditing Your Competitors’ Websites is Important https://www.maryanndavidson.com/blog/auditing-competitor-websites/ Tue, 28 Feb 2023 04:11:01 +0000 https://www.maryanndavidson.com/?p=9863 A website audit can also include a competitor analysis. This involves analyzing competitor websites and identifying areas where a business can improve its website to better compete. This includes identifying gaps and areas of improvement, checking design trends, assessing content & branding, and analyzing competitor backlinks. Doing a website audit of your competitors is important […]

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