Branding & Marketing:
(attract local customers)

Putting It All Together for better word of mouth marketing: Combine your unique Talk Trigger with the STEPPS principles (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) to create a powerful word-of-mouth strategy that gets people talking.
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This is Part 9 of our series: Building a Buzz Through Word-of-Mouth Marketing

Stories for better word-of-mouth marketing: How sharing your business’s story in a compelling way can turn facts into memorable moments that drive word-of-mouth.
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This is Part 8 of our series: Building a Buzz Through Word-of-Mouth Marketing

Practical Value in Action: How offering expert resources and helpful advice creates word-of-mouth and referral opportunities.
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This is Part 7 of our series: Building a Buzz Through Word-of-Mouth Marketing

Practical Value for better word of mouth marketing: How providing useful tips and insights can make your customers’ lives easier and inspire them to share your service with others.
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This is Part 6 of our series: Building a Buzz Through Word-of-Mouth Marketing

Public: How can customers visibly showcase your service? Public (reviews, visuals, referrals) for better word-of-mouth marketing: How to create a service that’s built to be shown and shared, encouraging customers to visibly showcase their experience.
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This is Part 5 of our series: Building a Buzz Through Word-of-Mouth Marketing

Emotion for better word-of-mouth marketing: How tapping into your customers’ feelings—like joy, relief, or pride—can inspire them to share their experience with others.
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This is Part 4 of our series: Building a Buzz Through Word-of-Mouth Marketing

Triggers for better word-of-mouth marketing: How to keep your service top of mind by connecting it to everyday moments that prompt customers to talk about it.
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This is Part 3 of our series: Building a Buzz Through Word-of-Mouth Marketing

Social Currency for better word-of-mouth marketing: How making your service remarkable can inspire your customers to talk about it and share their experiences.
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This is Part 2 of our series: Building a Buzz Through Word-of-Mouth Marketing

Uncover your unique Talk Trigger—the key to sparking word-of-mouth conversations and building lasting customer loyalty.
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This is Part 1 of our series: Building a Buzz Through Word-of-Mouth Marketing