No Nonsense. Real Insights.
Marketing Consulting for Home Service Companies
Your website and SEO are essential for your home service company to:
For home service companies, a well-optimized website isn’t just a digital presence—it’s your 24/7 salesperson, helping you attract and convert leads into customers.
The following articles offer actionable tips and strategies to help local service companies optimize their websites and SEO for maximum results.
Without proper Schema Markup, your website is like an unmarked building—search engines and users pass by without knowing what’s really inside. Schema is the “signage” that clearly identifies your business. It doesn’t just tell search engines your business name—it provides all the relevant details that help customers find exactly what they need.
Managing marketing for a company with multiple locations can be complex, especially if each location is expected to maintain both a strong local presence and alignment with a central brand. Here are some common pitfalls multi-location companies face and actionable steps to avoid them.
When text and photos are duplicated across location pages, search engines may view each page as less unique, potentially lowering rankings and reducing visibility. Duplicated content can confuse search algorithms, causing them to consolidate similar pages and prioritize more authentic, unique content. This is a common issue I encounter in
As a home service company (whether you’re a mom-and-pop operation or a franchisee), your target audience is primarily local—customers in your area seeking services like yours. Many of these potential clients turn to Google Maps when looking for contractors nearby. This means that your visibility on platforms like Google is
Deciding to invest in a franchise can be an exciting opportunity, but it comes with important considerations—one of which is the website’s SEO (Search Engine Optimization). Understanding and evaluating the website BEFORE purchasing into a franchise can set you up for success. Just as a savvy homebuyer wouldn’t skip a
As a franchise, it’s crucial to maintain a consistent URL structure across all your franchise locations. Think of your URL structure like the address system for a city. Just as each house needs a clear address for deliveries and visitors, every franchise location needs a well-defined URL to guide search
In the world of home services, your franchise business is like a garden. Just like you wouldn’t expect a garden to flourish without proper care, your franchise website won’t attract customers without SEO. Search Engine Optimization (SEO) is the process of planting, nurturing, and growing your online presence, so potential
Do you sense that something has changed in the way your business operates? Perhaps clients are becoming scarcer, yet you’re not quite sure why. Are you finding yourself pouring more and more money into Google and Facebook ads in your quest to attract clients, yet clients aren’t pouring in as
Optimizing your website is essential for driving traffic to your website and increasing your online visibility. But if you’re new to SEO (search engine optimization), it’s important to understand that it’s not a quick fix. SEO takes time, effort, and persistence. It’s like working hard to get into the Super
As a business owner, you may have a certain perception of what your website is like. You may think it’s a sleek, modern, and user-friendly platform that perfectly represents your brand and helps drive sales. However, the reality may be quite different. Here are a few common misconceptions that businesses
When you buy a car, you don’t just buy it and then you’re done. It needs maintenance: Even if you don’t maintain it well, just to own it there are fees: Occasionally, it needs repairs: You may have specific needs and want upgrades: Eventually your vehicle will have outlived its
Your logo is often the face of your business, but it’s your slogan that can truly set you apart from the competition. A powerful slogan can communicate your company’s identity and value in just a few words, helping to create a strong emotional connection with your target audience. It can
No Nonsense. Real Insights.
Consulting for Home Service Companies
Location
1154 Fleming St
Smyrna, GA 30080
Hours
Mon – Thurs: 10a-6p
Fri – Sun: Closed
Location
1154 Fleming St
Smyrna, GA 30080
Hours
Mo – Th: 10a-6p
Fr – Su: Closed
