No Nonsense. Real Insights.
Marketing Consulting for Home Service Companies
Quick tips & guidance for better and more efficient marketing.
When it comes to marketing your local service company, it’s easy to get caught up in talking about your company and what you do. But the truth is, your customers don’t really care about that. What they care about is the solutions you provide and how you will solve their
Are you tired of seeing marketing messages and websites that are all about the company and not about you, the customer? Do you cringe when you read lengthy descriptions of a company’s history, facilities, and equipment, but can’t find any information on how their product or service will benefit you?
A solid marketing strategy is essential for any business, especially for local service companies. A well-designed marketing strategy can help your business reach your target audience, increase brand awareness, and ultimately drive sales. However, developing a marketing strategy can be overwhelming, and it can be challenging to know where to
Brainstorming can be compared to panning for gold. Just as a gold miner sifts through dirt and gravel to find valuable nuggets of gold, a brainstorming session involves sifting through a large quantity of ideas to find the most valuable and promising ones. Just as a gold miner uses different
File Name Your camera produces an image and then names it something like: IMG00123. You then put that image on your website. The problem is – potential customers aren’t searching for IMG00123 to find your type of business. When searching on the internet, people use keywords and keyword phrases. If
Broken Links: These are when you click on them but they either don’t do anything, or take you to a “page not found” error. Bad Links: These are links that work, but don’t go where you had intended. During a recent client website audit, I found that every single social
There are 2 important items when it comes to blog posts – Consistency and Relevancy. Consistency and relevancy are important because they help to establish trust and credibility with your audience. Here are a few specific reasons why these factors are important: Overall, by focusing on consistency and relevancy in
There are several ways that companies can monitor the progress of their SEO efforts: Track Rankings Companies can use tools to track the ranking of their website for specific keywords on search engines like Google. By tracking their rankings over time, they can see how their SEO efforts are affecting
A picture is worth a thousand words – What does your profile photo say? 1st: Write down 3 adjectives that describe your BUSINESS and your Profile Photo (commonly referred to as a headshot). Adjectives will vary based on your unique personality and your profession. The adjectives I typically hear from
Your photos can help or hurt your business. Before you use any images for your business, whether it’s for your website, social media, marketing materials, etc, you should give each photo a quick glance to decide whether or not you should even use it. Here is a quick photo checklist
Your business portrait headshot is in more places than you realize. Once you have a new headshot, it’s time to put it out there to the world. Clients come to us from different channels so it’s important that you have a good headshot everywhere people might be searching for your
No Nonsense. Real Insights.
Consulting for Home Service Companies
Location
1154 Fleming St
Smyrna, GA 30080
Hours
Mon – Thurs: 10a-6p
Fri – Sun: Closed
Location
1154 Fleming St
Smyrna, GA 30080
Hours
Mo – Th: 10a-6p
Fr – Su: Closed
