Get Quick Tips to Improve Your Marketing - Maryann Davidson, LLC

Why Solving Problems Beats Bragging About Your Company

MDavidson — Fri, 10 Mar 2023 01:54:43 +0000

When it comes to marketing your local service company, it’s easy to get caught up in talking about your company and what you do. But the truth is, your customers don’t really care about that. What they care about is the solutions you provide and how you will solve their problems. Take, for example, the […]

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Stop Talking About Your Company: Why Customers Only Care About Solutions

MDavidson — Wed, 08 Mar 2023 00:40:44 +0000

Are you tired of seeing marketing messages and websites that are all about the company and not about you, the customer? Do you cringe when you read lengthy descriptions of a company’s history, facilities, and equipment, but can’t find any information on how their product or service will benefit you? As a local service company, […]

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From Overwhelmed to Organized: How to Develop a Marketing Strategy for Local Service Companies

MDavidson — Mon, 06 Mar 2023 23:20:36 +0000

A solid marketing strategy is essential for any business, especially for local service companies. A well-designed marketing strategy can help your business reach your target audience, increase brand awareness, and ultimately drive sales. However, developing a marketing strategy can be overwhelming, and it can be challenging to know where to start or how to prioritize […]

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Separating the Gold from the Gravel: Using Brainstorming to Identify Winning Ideas

Maryann Davidson — Wed, 22 Feb 2023 21:04:02 +0000

Brainstorming can be compared to panning for gold. Just as a gold miner sifts through dirt and gravel to find valuable nuggets of gold, a brainstorming session involves sifting through a large quantity of ideas to find the most valuable and promising ones. Just as a gold miner uses different tools and techniques to separate […]

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Improve SEO with Photos

Maryann Davidson — Tue, 14 Feb 2023 22:50:51 +0000

File Name Your camera produces an image and then names it something like: IMG00123. You then put that image on your website. The problem is – potential customers aren’t searching for IMG00123 to find your type of business. When searching on the internet, people use keywords and keyword phrases. If you upload a generic named […]

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Find Bad & Broken Links on Your Website for Better SEO

Maryann Davidson — Thu, 02 Feb 2023 23:28:15 +0000

Broken Links: These are when you click on them but they either don’t do anything, or take you to a “page not found” error. Bad Links: These are links that work, but don’t go where you had intended. During a recent client website audit, I found that every single social media link went to a […]

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2 Important Items for Blog Posts

Maryann Davidson — Wed, 04 Jan 2023 23:24:55 +0000

There are 2 important items when it comes to blog posts – Consistency and Relevancy. Consistency and relevancy are important because they help to establish trust and credibility with your audience. Here are a few specific reasons why these factors are important: Overall, by focusing on consistency and relevancy in your blog posts, you can […]

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4 Ways That Companies Can Monitor the Progress of SEO Efforts

Maryann Davidson — Wed, 04 Jan 2023 20:00:26 +0000

There are several ways that companies can monitor the progress of their SEO efforts: Track Rankings Companies can use tools to track the ranking of their website for specific keywords on search engines like Google. By tracking their rankings over time, they can see how their SEO efforts are affecting their visibility in search results. […]

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Does your profile photo match the level of quality you provide?

Maryann Davidson — Thu, 10 Dec 2020 06:23:43 +0000

A picture is worth a thousand words – What does your profile photo say? 1st: Write down 3 adjectives that describe your BUSINESS and your Profile Photo (commonly referred to as a headshot). Adjectives will vary based on your unique personality and your profession. The adjectives I typically hear from my clients are: Approachable, Friendly, […]

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Quick photo checklist BEFORE posting any image. Is this photo going to help or hurt my business?

Maryann Davidson — Tue, 10 Nov 2020 08:21:11 +0000

Your photos can help or hurt your business. Before you use any images for your business, whether it’s for your website, social media, marketing materials, etc, you should give each photo a quick glance to decide whether or not you should even use it. Here is a quick photo checklist to use BEFORE posting any image. You’ll […]

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