File Name
Your camera produces an image and then names it something like: IMG00123. You then put that image on your website. The problem is – potential customers aren’t searching for IMG00123 to find your type of business. When searching on the internet, people use keywords and keyword phrases. If you upload a generic named photo to your website, you are loosing out on potential customers finding your type of business for your keywords.
It’s important for your SEO to rename your photos BEFORE uploading them to your website! So take the time to rename the files. Quickly uploading images (without taking time to strategically rename them) is losing you business.
Photo File Names are Important for SEO
Naming the file of your photo is important for SEO because search engines use file names as one of the factors to determine the content of an image. When you upload an image to your website, the file name of the image is read by search engine crawlers, which use it to understand the context and relevance of the image.
Having a descriptive and relevant file name for your photo can help search engines understand the content of the image and show it in image search results when users search for related keywords. Remember, keywords should match the photo so as not to get marked as SPAMMY by search engines.
In contrast, using generic file names like “IMG00123.jpg” or “image_01.png” does not provide any context to search engines, making it harder for them to identify the content of the image and rank it in search results.
Additionally, having descriptive file names can help with accessibility by providing meaningful alternative text for users who are visually impaired and use screen readers to access web content. By including descriptive keywords in the file name of your photo, you can also improve the accessibility of your website and help users understand the content of the image.
Use Your Keywords When Renaming Photos
There are many ways you can improve your SEO with just your photos. Renaming your photos with your keywords is a small step towards optimizing your website so that you can get found and hired! Be strategic with your keywords and increase qualified leads to your website.