No Nonsense. Real Insights.
Marketing Consulting for Home Service Companies
For local service businesses, word-of-mouth isn’t just helpful—it’s essential. When customers share their experiences with friends and neighbors, it builds trust and credibility faster than any ad campaign ever could. In fact, studies show that 92% of consumers trust recommendations from people they know over any other form of advertising (Source: Nielsen study).
But here’s the reality: good word-of-mouth isn’t a coincidence. The most successful local businesses create deliberate, memorable moments that customers can’t help but talk about. This is where having a clear word-of-mouth strategy comes in—something that’s often overlooked in favor of digital ads or flashy promotions.
In this series, we’ll guide you through unlocking the power of word-of-mouth marketing for your local service business (inspired from the books Contagious by Jonah Berger and Talk Triggers by Jay Baer and Daniel Lemin).
You’ll learn how to:
By the end, you’ll have practical tools to build buzz through word-of-mouth marketing for your business.
Uncover your unique Talk Trigger—the key to sparking word-of-mouth conversations and building lasting customer loyalty.
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This is Part 1 of our series: Building a Buzz Through Word-of-Mouth Marketing
Social Currency for better word-of-mouth marketing: How making your service remarkable can inspire your customers to talk about it and share their experiences.
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This is Part 2 of our series: Building a Buzz Through Word-of-Mouth Marketing
Triggers for better word-of-mouth marketing: How to keep your service top of mind by connecting it to everyday moments that prompt customers to talk about it.
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This is Part 3 of our series: Building a Buzz Through Word-of-Mouth Marketing
Emotion for better word-of-mouth marketing: How tapping into your customers’ feelings—like joy, relief, or pride—can inspire them to share their experience with others.
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This is Part 4 of our series: Building a Buzz Through Word-of-Mouth Marketing
Public: How can customers visibly showcase your service? Public (reviews, visuals, referrals) for better word-of-mouth marketing: How to create a service that’s built to be shown and shared, encouraging customers to visibly showcase their experience.
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This is Part 5 of our series: Building a Buzz Through Word-of-Mouth Marketing
Practical Value for better word of mouth marketing: How providing useful tips and insights can make your customers’ lives easier and inspire them to share your service with others.
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This is Part 6 of our series: Building a Buzz Through Word-of-Mouth Marketing
Practical Value in Action: How offering expert resources and helpful advice creates word-of-mouth and referral opportunities.
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This is Part 7 of our series: Building a Buzz Through Word-of-Mouth Marketing
Stories for better word-of-mouth marketing: How sharing your business’s story in a compelling way can turn facts into memorable moments that drive word-of-mouth.
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This is Part 8 of our series: Building a Buzz Through Word-of-Mouth Marketing
Putting It All Together for better word of mouth marketing: Combine your unique Talk Trigger with the STEPPS principles (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) to create a powerful word-of-mouth strategy that gets people talking.
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This is Part 9 of our series: Building a Buzz Through Word-of-Mouth Marketing
Uncovering Your Talk Trigger
