Digital Marketing Strategy & Consulting
for Local Service Companies
Helping Local Service Companies Improve Your Marketing
Optimizing your website is essential for driving traffic to your website and increasing your online visibility. But if you’re new to SEO (search engine optimization), it’s important to understand that it’s not a quick fix. SEO takes time, effort, and persistence.
It’s like working hard to get into the Super Bowl and winning.
I recently heard an interview with the rock band Red Hot Chili Peppers. During the song writing process when they have a whole song, but realize it is missing an element, they have a faceoff. The guitarist and bassist walk to the center of the room, press their faces together and then
As a business owner, you may have a certain perception of what your website is like. You may think it’s a sleek, modern, and user-friendly platform that perfectly represents your brand and helps drive sales. However, the reality may be quite different. Here are a few common misconceptions that businesses
When you buy a car, you don’t just buy it and then you’re done. It needs maintenance: Even if you don’t maintain it well, just to own it there are fees: Occasionally, it needs repairs: You may have specific needs and want upgrades: Eventually your vehicle will have outlived its
Your logo is often the face of your business, but it’s your slogan that can truly set you apart from the competition. A powerful slogan can communicate your company’s identity and value in just a few words, helping to create a strong emotional connection with your target audience. It can
Imagine if Kennedy had said, “Our mission is to build and develop a highly competitive and productive space program filled with the nation’s best scientists and finest engineers, using only high quality top notch innovative materials, and to become the international leader in the space industry through maximum team-centered innovation,
When it comes to marketing your local service company, it’s easy to get caught up in talking about your company and what you do. But the truth is, your customers don’t really care about that. What they care about is the solutions you provide and how you will solve their
Are you tired of seeing marketing messages and websites that are all about the company and not about you, the customer? Do you cringe when you read lengthy descriptions of a company’s history, facilities, and equipment, but can’t find any information on how their product or service will benefit you?
A solid marketing strategy is essential for any business, especially for local service companies. A well-designed marketing strategy can help your business reach your target audience, increase brand awareness, and ultimately drive sales. However, developing a marketing strategy can be overwhelming, and it can be challenging to know where to
SEO (Search Engine Optimization) is an essential aspect of driving traffic to a website, but it’s not the only one. While getting visitors to your site is crucial, converting those visitors into clients is equally important. A well-optimized website with good SEO practices and keywords will help your website rank
Your website is often the first point of contact between your business and potential clients. SEO brings them to your website, but your website seals the deal. It’s the place where visitors come to learn more about your products or services, and to decide whether or not they want to
Strategizing for a competitive advantage is important because it helps businesses differentiate themselves from their competitors and gain an edge in the marketplace. Without taking time to develop a clear strategy, a business may struggle to stand out and attract customers, leading to lost sales and reduced revenue. By analyzing
Conducting a competitive analysis of blog posts is an essential step for any business that wants to stay ahead of the competition. Blogging is a critical aspect of content marketing, and it’s essential to ensure that your blog is performing well in comparison to your competitors. By conducting a competitive
Auditing your URLs on your website and throughout the web is important for several reasons. WWW or non-www TIP: Do you know your website address – which is it?: You should know this because, to search engines, these are 2 different addresses. (We’ll skip the technical reasons why.) NOTE: Seriously,
It’s important to audit your NAP (Name, Address, Phone number) because this information serves as a critical piece of data for your business’s online presence. It’s the primary way that potential customers can find and contact your business. Inaccurate or inconsistent NAP information across your website and online directories can
A website audit can also include a competitor analysis. This involves analyzing competitor websites and identifying areas where a business can improve its website to better compete. This includes identifying gaps and areas of improvement, checking design trends, assessing content & branding, and analyzing competitor backlinks. Doing a website audit
Google Analytics is a powerful tool that provides valuable insights into how your website is performing and how users are interacting with your content. It can give you valuable information on key performance indicators such as website traffic, bounce rates, and user behavior; helping you identify areas for improvement and
Google Search Console (which is free) is an essential tool for monitoring your website’s search engine performance and identifying potential issues that may be impacting your website’s visibility in search results. It provides valuable insights into how your website is performing in Google search, including information on search queries, impressions,
