Case Studies

6 Steps on How to Turn Negative Competitor Reviews Into Your Strengths (for Home Service Companies). To really stand out, you’ve got to know what your customers want and where your competition falls short. A good first step is to take a look at the negative reviews of your top competitors. By turning these issues into actionable strategies, you can show potential customers why they should choose you. Includes 3 Case Studies with Action Items

This local home service company experienced a decline in website traffic and lead generation—going from 10,000 visitors a month to just 730. Furthermore, despite spending $10,000 on Google Ads each month, the website failed to convert visitors. The importance of regular website & SEO audits for home service companies. Case study (includes tips and insights).

A plumber hired a new marketing company to build a new website. But, there has been a significant drop in calls from customers. Traffic to the website plummeted by a whopping 97%. Such a huge contrast to what they had before: 67,908 organic website clicks. Sadly, people were no longer finding their website; with days going by without a single visitor. SEO Case Study (includes insights and tips).