Google’s Core Web Vitals are like rules for making sure websites work really well and are fun for everyone to use. They make sure that pages load quickly, are easy to look at, and don’t make you wait too long. It’s like making sure your car is in good shape so you can happily drive it.
Think of the Assessment as a checkup for a website to make sure it’s running smoothly and providing a good experience for its visitors. Google’s Core Web Vitals Assessment measures how well a website is working in terms of speed, interactivity, and visual stability.
Passing the Core Web Vitals assessment is crucial for delivering a good user experience, improving your website’s visibility in search engine results, and ensuring optimal website performance on all devices.
User Experience
The Core Web Vitals are a set of metrics that measure the quality of user experience on websites. By passing the assessment, you ensure that users have a good experience when visiting your website, which can lead to higher engagement and conversion rates.
Search Engine Optimization (SEO)
Google considers the Core Web Vitals when ranking websites in its search engine results. By passing the assessment, you can improve your website’s visibility and ranking, leading to more organic traffic.
Mobile Optimization
The Core Web Vitals are designed to measure the user experience on both desktop and mobile devices. By passing the assessment, you ensure that your website provides a good user experience on all devices, which is essential in today’s mobile-first world.
Website Performance
The Core Web Vitals are an indicator of website performance and speed. By passing the assessment, you ensure that your website loads quickly and smoothly, which can lead to lower bounce rates and higher engagement.
Website Maintenance
Regularly monitoring and optimizing for the Core Web Vitals can help identify and address any technical issues that may negatively impact the user experience or your website’s performance.
What’s your CWV Score?
Google considers the Core Web Vitals when ranking websites. Overtime, even a well-built website can fail the assessment, since SEO standards and practices are continually changing.
Take the Core Web Vitals Assessment. Enter the exact URL of your website and let the test proceed. After it’s done running the test, it gives you a list of items that pass and fail, along with explanations to improve your score.
Click on the icons “Mobile” and “Desktop” and run the test again for both devices.
Be sure to run the tests several times, as results will vary based on numerous factors (that are too long and technical to list here). But you’ll have a better understanding on areas for improvement.
The results are like a school test : 0-100. Zero is really bad, and 100 is exceptional (but rarely achieved without effort).
It may be necessary to work with a website developer and SEO specialist to address any issues and improve your website’s score. By passing the assessment, you can improve your website’s visibility and ranking, leading to more organic traffic.
Example
Using my own website an example, I ran the assessment several times. The desktop version always has a high score (between 96-99). The Mobile version score varies widely (from 35-89). But, based on the list of reasons that are provided when running the test, I have a better understanding of tasks that I can do to improve the Mobile version of my website. And since mobile is how most people experience websites, it’s important that I put the suggested Improvement Tasks on my to-do list.
Core Web Vitals Assessment
In summary, passing the Core Web Vitals assessment is crucial for delivering a good user experience, improving your website’s visibility in search engine results, and ensuring optimal website performance on all devices.
