Search engine optimization (SEO) is a critical component of any successful website. A website audit can help identify areas where improvements can be made to improve search engine rankings. This includes analyzing keywords, meta descriptions, page titles, schema, and analyzing Google Analytics data. By making these improvements, your business can increase organic traffic and improve your visibility in search engine results pages (SERPs).
Keyword Analysis
SEO audits can help identify keywords that are driving traffic to your website and those that are not. By analyzing this data, you can can make informed decisions about which keywords to target in your content marketing and advertising efforts.
Improve website structure
A website audit can help identify issues with your website structure and organization, which can negatively impact SEO. By making improvements to the website’s structure, you can improve search engine rankings.
Meta Descriptions and Page Titles
Meta descriptions and page titles are important SEO elements that can impact click-through rates from search engine results pages (SERPs). A website audit can help identify opportunities to improve these elements and increase your click-through rates; and ultimately increase your conversion rates.
Poor performing blog posts
A website audit can help identify blog posts that are not performing well in terms of traffic and engagement. By updating or removing these posts, you can improve the overall performance of your blog and website.
Identify and fix technical issues
Technical issues (such as broken links, slow load times, and duplicate content) can negatively impact SEO. A website audit can help identify and fix these issues, improving website performance and search engine rankings.
Analyze Website Traffic
A website audit can provide insights into website traffic and visitor behavior, helping you to better understand your audience and improve website content and functionality.
As a service based business, it’s important to increase website traffic in your service area. Do you know the percent of visitors to your website from your service area vs elsewhere?
For example: During a recent audit for an electrician in Atlanta, GA, analytics revealed that he had zero website visitors from the entire state of Georgia. (95% of his visitors were international.) We were able recommend ways to optimize his website for each of his service areas; which has helped significantly boost his service calls throughout the entire greater metro Atlanta area.
Competitor Analysis
A website audit can help businesses analyze the SEO strategies of your competitors, identify opportunities for improvement, and develop strategies to outrank your competitors.
Identify & Improve SEO Improvements
Overall, regular SEO audits are important for businesses to improve your website’s performance and search engine rankings, which can ultimately drive more traffic and revenue to your business.
