SEO, or Search Engine Optimization, is the process of improving & optimizing your website so that the pages of your website rank higher in search results. This is important because higher ranking websites are more likely to receive traffic from search engines, which can lead to increased visibility, more customers, and higher revenue for a business.
Effective SEO strategies can help a website rank higher for relevant keywords, making it more visible to potential customers who are searching for products or services that the website offers. This can be especially important for small businesses, as a strong online presence can be a major factor in attracting new customers and building a brand.
There are many different factors that go into good SEO, including the quality and relevance of a website’s content, the structure and organization of its pages, and the number and quality of external links pointing to the site. By carefully considering these and other factors, businesses can develop an SEO strategy that helps them improve their search rankings and drive more traffic to their websites.
