Define Who You Are:
Write down 3 positive words that describe you and your business. What are your words?
When you define who you are and who your company is, it makes ALL of your marketing easier – from your mission statement, slogan, website to your blogs. It also makes it whole lot easier for people to refer business to you when you’ve simplified your words into a neat little bundle they can share with others. People shouldn’t struggle to find the words to refer business to you. Word of mouth marketing should be this easy…
Example: “Hey I heard you need a person to build your website. You should call Jason because he’s a nice guy. He tries hard. And he loves building websites. You can lean on him.” (Jason’s slogan is “Lean on Me”.)
Below: A list of words to get you started and an example from a local veterinarian.
Fill in blanks with at least 3 positives:
Adventurous
Ambitious
Approachable
Brave
Candid
Charismatic
Cheerful
Clever
Confident
Courageous
Creative
Credible
Curious
Detailed
Determined
Devoted
Diligent
Driven
Dynamic
Empowering
Energetic
Entertaining
Enthusiastic
Experienced
Focused
Friendly
Fun
Generous
Helpful
Honest
Imaginative
Industrious
Innovative
Inquisitive
Inspiring
Intelligent
Interesting
Kind
Knowledgeable
Likeable
Logical
Magical
Mature
Mindful
Passionate
Productive
Professional
Reliable
Remarkable
Resilient
Resourceful
Responsible
Revolutionary
Romantic
Sharp
Sincere
Skillful
Smart
Sophisticated
Steadfast
Strategic
Strong
Stylish
Successful
Talented
Thoughtful
Tough
Trustworthy
Truthful
Upbeat
Wise
Witty
