As a business owner or marketer, your website is your online storefront. It’s the first impression potential clients have of your brand, and it’s crucial to make sure that you’re putting your potential client first in everything you write. This means reducing the number of “we,” “us,” and “I” in your copy and focusing on the client’s needs and interests.
Here are a few reasons why putting the potential client first is essential:
Shows Empathy and Understanding
When you focus on the client’s needs and interests, you show that you understand their pain points and are empathetic to their situation. This can build trust and credibility, making them more likely to choose your brand over others.
Makes Your Copy More Persuasive
By addressing the client’s needs directly, you make your copy more persuasive. You can use this approach to show how your product or service solves their problems, and how it can benefit them.
Differentiates You From the Competition
Most businesses focus on themselves in their marketing copy. By putting the potential client first, you differentiate yourself from the competition and show that you’re focused on delivering value to your clients.
Tips for Putting Client First in Your Website Copy
So how can you put the potential client first in your website copy? Here are a few tips:
- Use “you” instead of “we” or “us”: Instead of saying “We provide the best service in town,” say “You’ll get the best service in town with us.”
- Focus on the benefits: Instead of listing features, focus on how those features benefit the client. For example, instead of saying “Our product has a 10-year warranty,” say “You’ll have peace of mind knowing that your product is covered for 10 years.”
- Use testimonials: Use testimonials from satisfied clients to show how your product or service has benefited them. This is a powerful way to put the potential client first and show them how you can help them.
- Address their pain points: Identify the client’s pain points and show how your product or service can solve them. This approach shows that you understand their needs and are focused on delivering value to them.
Deliver Value and Convert Website Visitors Into Clients
Putting the potential client first in everything you write on your website is essential to building trust, credibility, and persuasiveness. By using “you” instead of “we,” focusing on the benefits, using testimonials, and addressing pain points, you can differentiate yourself from the competition and show potential clients that you’re focused on delivering value to them.
Take time to go over each page on your website. Count all the We, I, Us. Now rewrite your website copy to put the client first. Doing so will boost conversions and build trust in your business.
