As a local service company, your website is one of the most important tools in your digital marketing strategy. It’s where potential customers go to learn more about your services, get in touch with you, and ultimately become paying customers. But if your website isn’t optimized properly, you could be missing out on a lot of business to your competitors.
In this guide, we’ll take a look at how you can optimize your website to maximize its potential and attract more customers.
Start with a website audit
Before you start optimizing your website, you need to know what you’re working with. Conduct a website audit to identify any technical issues, such as broken links, slow page speed, or missing meta descriptions. These issues can negatively impact your website’s performance, so it’s important to fix them as soon as possible. For the best deep dive audit, hire a professional to audit your website.
Use relevant keywords
To attract customers, your website needs to be optimized for the right keywords. Research the keywords your target audience is using when searching for your services, and then incorporate them into your website’s content, including your page titles, headings, and meta descriptions. Be sure to use the keywords naturally, as keyword stuffing can actually harm your website’s SEO. Then monitor those keywords for progress.
Optimize your website’s structure
A well-structured website is not only easy for customers to navigate, but it also helps search engines understand what your website is about. Use clear headings and subheadings to organize your content, and create a sitemap to make it easy for search engines to crawl your website.
Create high-quality content
Your website’s content should be engaging, informative, and relevant to your target audience. Regularly publishing high-quality content, such as blog posts, can help attract more visitors to your website and keep them engaged. Make sure to include relevant keywords in your content, and use headers to break up your text and make it easier to read.
Optimize your website for mobile
More and more people are accessing the internet from their mobile devices, so it’s essential that your website is mobile-friendly. Use responsive design to ensure that your website looks great on any device, and make sure that your pages load quickly on mobile.
Use local SEO techniques
As a local service company, you need to use local SEO techniques to attract customers in your area. Include your business’s name, address, and phone number (NAP) on your website and in online directories, and create a Google My Business profile to help your business appear in local search results.
Include calls to action (CTAs)
Your website should encourage visitors to take action, whether that’s calling you, filling out a contact form, or booking an appointment. Include clear calls to action on every page of your website, and make it easy for visitors to get in touch with you. Brainstorm the best wording for your call to action. Instead of “contact us” or “call us”, consider less generic options like “Let’s Talk About Your Project” or something else that matches the personality of your business.
Phone Number Big and Shiny
At the top of your website, make sure your phone number is big and a bright color.
Optimizing your website for your local service company doesn’t have to be difficult. By following these tips, you can make sure that your website is working for you, not against you, and attracting more customers to your business.
