There are several reasons why companies might ignore SEO:
- Lack of understanding: Some companies may not understand what SEO is or how it can benefit their business, and as a result, they may not prioritize it.
- Limited resources: SEO can require a significant amount of time and effort, and some companies may not have the resources (e.g. staff, budget) to invest in it.
- Short-term focus: Some companies may be more focused on short-term results and may not see the value in investing in long-term SEO efforts.
- Changing algorithms: Search engines like Google frequently update their algorithms, which can make it difficult for companies to keep up with the changes and optimize their websites accordingly.
- Misconceptions: Some companies may believe that SEO is not important, or they may have had negative experiences with SEO in the past.
Overall, there are many factors that can contribute to companies ignoring SEO, but it is important to remember that SEO can be a valuable tool for improving the visibility and accessibility of a website, which can lead to increased traffic and a better user experience.