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Marketing Consulting for Home Service Companies
SEO (Search Engine Optimization) can help your business to rank higher on search engines like Google, which can give you a competitive advantage over other businesses in your area. When people search for a home service, search engines often show results that are relevant to the user’s location. This means
SEO (Search Engine Optimization) is a process used to improve the ranking of a website on search engines like Google. When people search for something on the internet using a search engine, the search engine returns a list of websites that are relevant to the search query. These search results
Website traffic is a crucial metric for your business, but it is only valuable if it aligns with your business goals. A website audit can help your business analyze your website traffic and ensure that it’s aligned with your business goals. It’s important to audit your website traffic for several
This little piggy went to market, This little piggy stayed home, This little piggy had roast beef, This little piggy had none. This little piggy went … Wee, wee, wee, all the way home! It’s ok for little pigs to wee wee in Mother Goose Nursery Rhymes; but, as a
A picture is worth a thousand words – What does your profile photo say? 1st: Write down 3 adjectives that describe your BUSINESS and your Profile Photo (commonly referred to as a headshot). Adjectives will vary based on your unique personality and your profession. The adjectives I typically hear from
Your photos can help or hurt your business. Before you use any images for your business, whether it’s for your website, social media, marketing materials, etc, you should give each photo a quick glance to decide whether or not you should even use it. Here is a quick photo checklist
Define Who You Are: Write down 3 positive words that describe you and your business. What are your words? When you define who you are and who your company is, it makes ALL of your marketing easier – from your mission statement, slogan, website to your blogs. It also makes
Your business portrait headshot is in more places than you realize. Once you have a new headshot, it’s time to put it out there to the world. Clients come to us from different channels so it’s important that you have a good headshot everywhere people might be searching for your
Does your business portrait headshot match the level of quality you provide? A headshot is the most important photo on your website and social media because it is THE photo that represents you. It is the first thing that people see when they browse your profile and this is the mental image people
This is sort of an anniversary for me…. 25 years ago (June 1st), I sold my first photograph to a local newspaper. This morning, 25 years later to the day (June 1st), I woke to magazine photos in Condé Nast Traveler – I am excited because one of them is
Several years ago I had the honor of having a “private concert” with Chris Cornell. I was on an airplane seated next to him and after chatting for a little while I asked if he could play a song. He jokingly said that he wasn’t very good. I just smiled
As a home service company, it’s important to capture your work flow from beginning to end. Through video or a series of photos, you’re able to visually show future clients a step-by-step process of your services. Clients will get a better understanding of what will happen when you do work
