Blog to Help With Your Digital Marketing

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Website & SEO:
(optimize for visibility and leads)

Your website and SEO are essential for your home service company to:

  • Increase Local Visibility
  • Attract High-Quality Leads
  • Outpace Competitors
  • Build Trust and Credibility

For home service companies, a well-optimized website isn’t just a digital presence—it’s your 24/7 salesperson, helping you attract and convert leads into customers.

The following articles offer actionable tips and strategies to help local service companies optimize their websites and SEO for maximum results.

  • SEO (Search Engine Optimization) is a process used to improve the ranking of a website on search engines (like Google, Bing, etc).
paper boats symbolizing importance of standing out in a crowded industry

Why SEO is Important in Crowded Industry

SEO is important in crowded industries (like home service companies) because it helps to increase the visibility of your website in search engine results pages (SERPs). This is important because it allows your website to stand out among the competition and helps to attract more potential patients/clients to your business.

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client surprised face at seeing 4 seo misconceptions maryann davidson

4 SEO Misconceptions

There are several misconceptions about SEO that many people believe to be true: Misconception: Paid Advertising Misconception: “I can just fork out money for ads on Google or Facebook, so I don’t need to worry about SEO.” Counterpoint: While paid advertising can be effective, it is not a substitute for

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paper boats symbolizing importance of standing out in a crowded industry

Competitive Advantage Using SEO

SEO (Search Engine Optimization) can help your business to rank higher on search engines like Google, which can give you a competitive advantage over other businesses in your area. When people search for a home service, search engines often show results that are relevant to the user’s location. This means

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website audit of website traffic maryann davidson

Auditing Your Website Traffic is Important

Website traffic is a crucial metric for your business, but it is only valuable if it aligns with your business goals. A website audit can help your business analyze your website traffic and ensure that it’s aligned with your business goals. It’s important to audit your website traffic for several

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