Blog to Help With Your Digital Marketing

paris seine river by maryann davidson photojournalism travel photos

Website & SEO:
(optimize for visibility and leads)

Your website and SEO are essential for your home service company to:

  • Increase Local Visibility
  • Attract High-Quality Leads
  • Outpace Competitors
  • Build Trust and Credibility

For home service companies, a well-optimized website isn’t just a digital presence—it’s your 24/7 salesperson, helping you attract and convert leads into customers.

The following articles offer actionable tips and strategies to help local service companies optimize their websites and SEO for maximum results.

  • SEO (Search Engine Optimization) is a process used to improve the ranking of a website on search engines (like Google, Bing, etc).
rename images before uploading for better seo

Improve SEO with Photos

File Name Your camera produces an image and then names it something like: IMG00123. You then put that image on your website. The problem is – potential customers aren’t searching for IMG00123 to find your type of business. When searching on the internet, people use keywords and keyword phrases. If

Read More »
ways to improve in serps maryann davidson

5 Ways to Improve in Local SERPS

There are several ways that your business can improve its search engine rankings and increase its visibility in the SERPs (search engine results pages): Blog Posts Look, blog posts are an extremely important part of SEO strategy. I tell my clients – to increase qualified leads and revenue, consistently increase the

Read More »
sign 2 important items for blog posts consistency relevancy

2 Important Items for Blog Posts

There are 2 important items when it comes to blog posts – Consistency and Relevancy. Consistency and relevancy are important because they help to establish trust and credibility with your audience. Here are a few specific reasons why these factors are important: Overall, by focusing on consistency and relevancy in

Read More »
chess pieces for analogy of importance of researching competitor analysis maryann davidson

Why It’s Important to Research Your Competitors

It can be important to research competitors in order to compare their website, SEO, business profiles, and social media for a few reasons: To Understand the Competitive Landscape By researching competitors, you can get a sense of what other businesses in your market are doing and how they are positioning

Read More »
desk filled with factors that go into SEO strategy

6 Factors That Go into SEO Strategy

There are many different factors that go into a good SEO strategy, including: Keyword Research Deep dive into identifying keywords and phrases that people use to search for your type of services. On-page Optimization Ensuring that your website’s content and structure are optimized for search engines, including the use of

Read More »
business goals notebook because seo strategy starts with right business goals

SEO Strategy Starts With Business Goals in Mind

A good SEO strategy should start with business goals in mind because it helps to ensure that all of the effort and resources being put into SEO are aligned with the overall objectives of the business. This can help to make the most of limited resources and ensure that the

Read More »
planning the importance of seo strategy

Importance of SEO Strategy

SEO, or Search Engine Optimization, is the process of improving & optimizing your website so that the pages of your website rank higher in search results. This is important because higher ranking websites are more likely to receive traffic from search engines, which can lead to increased visibility, more customers,

Read More »