Blog to Help With Your Digital Marketing

Alaska Reflections - by Atlanta Photographer Maryann Davidson Photography

Branding & Marketing:
(attract local customers)

  • Marketing is all about communicating value.
  • Branding is how your company, products, and services are perceived by others.
  • Strategy is a “Road Map” that provides you focus, clarity, and direction. Without one, your efforts to attract customers will be haphazard and inefficient.

To stand out in today’s competitive market, here’s how to elevate your marketing and branding:

  • Clarify Your Message: Make it clear why customers should choose you—helping them quickly connect with your value and what makes you unique.
  • Strengthen Your Brand: Create a memorable identity that builds trust, encourages repeat business, and makes your company top-of-mind.
  • Develop a Solid Strategy: Align your marketing efforts so they work together seamlessly, attracting more customers and improving your bottom line.

These strategies are just the beginning. Read the posts below for actionable tips and insights to help you take your marketing and branding efforts to the next level.

ways to improve in serps maryann davidson

5 Ways to Improve in Local SERPS

There are several ways that your business can improve its search engine rankings and increase its visibility in the SERPs (search engine results pages): Blog Posts Look, blog posts are an extremely important part of SEO strategy. I tell my clients – to increase qualified leads and revenue, consistently increase the

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sign 2 important items for blog posts consistency relevancy

2 Important Items for Blog Posts

There are 2 important items when it comes to blog posts – Consistency and Relevancy. Consistency and relevancy are important because they help to establish trust and credibility with your audience. Here are a few specific reasons why these factors are important: Overall, by focusing on consistency and relevancy in

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chess pieces for analogy of importance of researching competitor analysis maryann davidson

Why It’s Important to Research Your Competitors

It can be important to research competitors in order to compare their website, SEO, business profiles, and social media for a few reasons: To Understand the Competitive Landscape By researching competitors, you can get a sense of what other businesses in your market are doing and how they are positioning

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desk filled with factors that go into SEO strategy

6 Factors That Go into SEO Strategy

There are many different factors that go into a good SEO strategy, including: Keyword Research Deep dive into identifying keywords and phrases that people use to search for your type of services. On-page Optimization Ensuring that your website’s content and structure are optimized for search engines, including the use of

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business goals notebook because seo strategy starts with right business goals

SEO Strategy Starts With Business Goals in Mind

A good SEO strategy should start with business goals in mind because it helps to ensure that all of the effort and resources being put into SEO are aligned with the overall objectives of the business. This can help to make the most of limited resources and ensure that the

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planning the importance of seo strategy

Importance of SEO Strategy

SEO, or Search Engine Optimization, is the process of improving & optimizing your website so that the pages of your website rank higher in search results. This is important because higher ranking websites are more likely to receive traffic from search engines, which can lead to increased visibility, more customers,

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